CEO, Gerlinde Krupp from 4Work Dubai

Women Money & Style Catches Up With 4work’s CEO Gerlinde

Dubai’s Women Money & Style catches up with 4work’s CEO Gerlinde to discuss fashion brand Anna Mora & Brunella in Dubai.


December 8, 2013

Welcome to our third  feature in the Anna Mora & Brunella’s Real Women, Real Style Series’  Today, we’ll talk to the gracious Gerlinde, a beautiful woman and CEO of 4work Trading LLC whom Anna Mora & Brunella wish to celebrate for being elegant and on-trend when it comes to style.


Q1. Gerlinde, where are you originally from and what brought you to Dubai?

I am originally from Germany. Eight years ago I came to Dubai for a three-month project for my (then) employer. I absolutely loved the experience and knew I wanted to work abroad again. When my contract finished I went back to Germany, packed up, and permanently moved to Dubai. I have since loved every minute of living in the beautiful city of Dubai.


RED IS THE COLOR OF THE SEASON – Red is definitely the color of the season. Not only is it classy for Christmas, but also a great color to wear in winter!

Q2. When did you decide to start your own business?


For the past eight years I ran my own project management company, which I thoroughly enjoyed. I then took time off when I adopted my second daughter and didn’t work for 1.5 years. This past April, the timing was right and I set up 4WORK Trading LLC, which is the master franchisee of a  German cleaning system. I love my new and successful venture.

PERFECT FIT & FLOW – Gerlinde says, ” I love this Anna Mora dress – it is the perfect fit and flows ever-so-elegantly.”

Q3. What is your advice to other women who want to mix style with the reality of everyday living?


Strive for feeling comfortable and confident in what you wear. Just as our moods change on a daily basis, so do our wardrobes. One day you might feel confident in one dress, and another day, you would rather wear some trousers. By mixing and matching different accessories, you will change the entire look & feel of your outfit.

ALWAYS THE PERFECT LENGTH –– Anna Mora & Brunella’s dresses are always the perfect length.”I just love the hemline of this gorgeous black-and-white dress,” says Gerlinde. “It makes it versatile for both day or evening events”.


THE EVENING IS ABOUT ELEGANCE – The evening is always about elegance, especially in Dubai! It is important to cover yourself for certain venues and occasions. I love this outfit, it has a very modern and sophisticated take on elegance. 

Q4. Why do you think it is important for women, household CEOs, and mothers to feel good in what they wear?

When you feel confident and good about yourself, you look completely different. If you haven’t washed your hair, no make-up or some old clothes – you simply don’t even go down to the shops as a household CEO.

And definitely not to your work as you will not have the same feeling about yourself. For me it is so important to look good and feel good on a daily basis. And I love it when I go to the office and receive compliments from my colleagues and clients in what I wear! (In fact every woman does!!)

In Germany we have a saying: Clothes create people! I really believe in this saying!

IT’S ALL IN THE DETAILS – Don’t you just love the sheer arms and beautiful beaded detail in this top? “It’s features like these, that make a woman feel truly elegant,” says Gerlinde.

Everything about Gerlinde exudes pure class, and we love her style, from her fashion choices to her life advice. It makes sense that a business-savvy woman would look remarkable in Anna Mora & Brunella’s wardrobe.

Gerlinde is glamorous and efficient at the same time.

I hope you enjoyed today’s post!

Janelle xoxo

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