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We are a team of dedicated professionals, ready to do whatever it takes to satisfy your domestic maintenance needs. Direct contact with our customers is at the heart of our business strategy. We strive to know our customer needs and expectations and we respond to them with our products and services. 4WORK customer relationships are long-term and grounded in trust, honesty, fairness, and respect.


Dubai’s Good Living Expert: On The Perfect Wood Flooring

Gerlinde, the founder of 4WORK and Dubai’s “Good Living Expert,” would like to introduce you to Pauline, the Managing Director of Nordic Homeworx.


After living in the UAE and Middle East for many years, Swedish native Pauline turned a personal passion for wood flooring into a full-fledged business in 2006. Nordic Homeworx is a Dubai-based company specialising in the supply and installation of Kährs natural wood flooring from Sweden in the UAE and Middle East.


Q1: Why do people love wooden floors in their home?


Natural wood floors provide warmth and beauty to any home. They also add style and value to your property, are clean and easy to care for, comfortable to walk on, and are non-allergenic. Wood flooring creates an ambience that lasts a very long time – for generations, as we say – while always remaining a natural, safe and healthy choice of surface to live on.

Q2: Where did your personal inspiration for flooring come from?


In Sweden, wood flooring is the traditional choice of flooring in many family homes. So when I moved to Dubai, I naturally wanted wood flooring for my own house. I discovered Kährs and applied for the dealership for the UAE and GCC.


Q3: Can you tell us about engineered wood flooring?


Engineered wood flooring has been designed to be more climatically stable than solid wood flooring. Engineered wood floors from Kährs are constructed on a multi-layer principle that reduces the drain on nature’s resources, while increasing the lifespan of the wood floor.


 Q4: How does an engineered floor differ from solid wood?


As previously mentioned, an engineered wood floor is constructed on the extremely stable multi-layered principle. A solid wood floor, on the other hand, warps and cracks easily. Since wood is a natural material that is affected by climatic changes, a wood floor moves with the seasons, meaning it swells in high humidity and shrinks in low humidity. Kährs’ multi-layered construction minimises this movement. It provides the correct balance between the layers – top, core, and back – and ensures the floor remains stable in all weather conditions. A Kährs multi-layered floor is up to 75% more stable than a solid wood floor.


Kährs engineered wood floors sand as if they were solid. The multi-layer construction uses hardwood down to the joint only, with fast-growing wood below, which means it can be refurbished in exactly the same way as a solid floor.


Q5: Can you tell us about the eco-friendly benefits?


Solid wood floors are an unnecessary drain on natural resources. Kährs engineered flooring is definitely more eco-friendly than solid wood flooring as they use fast-growing wood species such as pine for the core material, thereby using less of the valuable hardwood surface layer when compared to solid wood flooring. Kährs patented its parquet technology in 1941, and have since been using it in all their flooring.

Kährs only uses reliable suppliers that share their vision and commitment to quality and the environment, and the wood used comes almost entirely from Scandinavia and Europe, where new growth exceeds that which is harvested. More than 70% of the raw material grows less than 160 km from Kährs factory in Sweden.


 Q6: What is the biggest concern from clients regarding installing parquet flooring?


Our clients primary concern is definitely how a natural wood floor will perform with the extreme humidity and climate changes that we experience throughout the seasons. Clients are also concerned about the installation, since installing a wood floor is often considered to be messy and a long, tedious process.

Since our wood floors come fully pre-finished from Kährs factory in Sweden, and are installed in a completely glue-less, floating manner on top of any existing tile or marble (or any other solid, leveled surface), the entire installation process is extremely quick and clean. 


 Q7: How do you support your customers during their decision-making process?

As a company with over 7 years of experience in the region, our Wood Flooring Specialists can aptly answer all of our clients’ questions. Refurbishing a home can be an overwhelming process, so when we visit a client in their home, we are able to recommend which area they should install a certain product with a certain finish.

Factors such as natural light and overall look and feel of the home play a big role in making the right selection of a wood floor. We use our expertise to guide our clients and make them feel at ease to make the decision that is right for their personal needs.


Q8: How do you support your clients who are making the choice of which parquet flooring suits them?

It is usually the color that the client wants first, and then we are able to guide and show them the various kinds of wood floor we have in that color range.


 Q9: Can customers install wooden flooring in the kitchen?


Yes, for sure. All Kährs wood floors have been spill-tested for 24 hours.


Q10: What is your maintenance service after installation?


All clients are given a special cleaning kit along with a maintenance guide that assists them. We also give them anti-scratch felt pads that can be placed underneath chairs or other furniture. We also advise that clients use the Vorwerk Kobold Cleaning System. This is a German cleaning system that has the perfect VacuMop for the floors, enabling the client to vacuum and mop their floors at the same time. Using only a damp cloth, this is a safe and easy way to clean and protect your Kährs wood floor, and you will be guaranteed excellent results every time.


Q11: What is your lead time?


This depends on the product. We either have it in stock in our warehouse in Dubai (5.000 sqm) or we need to order it from Kährs warehouse in Sweden, which usually takes about 6-8 weeks.


Gerlinde’s experience: The installation of Kährs parquet flooring.


I chose Kährs parquet flooring to create a warm feeling that would spread throughout the entire home. I shopped around in various stores, but I just fell in love with the Kährs parquet because of its quality, craftsmanship and overall look and feel.


I decided to go for a waxed flooring rather than sealed, as this gave me a cozier and more natural finish. Given that it is neutral, it brought together every room in my home. Each room has a slightly different style, and all the furniture looks fantastic because of the beautiful parquet flooring.


When it came to the cleaning and to keeping it naturally beautiful, I opted for the Vorwerk Kobold VacuMop. The VacuMop vibrates slightly and therefore shakes up the dirt, dust and sand that easily gets stuck and damages wooden flooring. After a year of using the Kobold, the floor still looks amazing and no additional maintenance from Kährs’ side is necessary. It is the only cleaning system for wooden flooring that is on the market worldwide, and is very easy to use as it vacuums and mops at the same time. It can also be used for tiles and other hard flooring.



If you have wooden flooring, and you are looking for the recommended cleaning system to maintain beautiful floors, you can contact 4WORK for a free demonstration.

We hope you enjoyed today’s post.



The Vorwerk Kobold Lifestyle: What It’s Like To Work With Us!

Today, we would like to share with you what its like to work at 4WORK from the perspective of one of our staff members. Meet Nour! She is a mother of two gorgeous girls, four-year-old Zeena and seven-year-old Jana

Nour has worked with the team at 4WORK since day one and loves her job. If you are a woman who wants a career with a product you believe in, with flexible hours, then read on about her experience.

4Work Employee NourQ1. Is it hard to sell the Vorwerk Kobold Cleaning System?

Not at all. There are valid reasons why the Vorwerk Kobold has been so successful worldwide. The quality and durability are second to none. Many customers who are of German origin have shared with me that their Vorwerk Kobold VC lasted over 18 years and continues to run smoothly. Now, that certainly beats many women’s regular six-month purchases between vacuum cleaners! There are other skills associated with working at 4WORK (which are more important) like being social, networking well, and genuinely enjoying people.

"Part-Time Jobs are very suitable for me"Q2. Do you get support from your company

We get training and support from 4WORK. As the Vorwerk Kobold Cleaning System originates from Germany, just like the product itself, the training manuals and support is fantastic! It is very easy to change the different accessories. The different vacuum cleaner heads can clean different surfaces. You simply change the head, and you take your vacuum from tiles to carpets. So, learning the acute uses of the machine is easy and the support to network and sell is very much part of the job too!

4Work EmployeeQ3. How flexible is your job with the lifestyle of a mum?

Working in sales with 4WORK is the perfect role. As a mum, I need to be able to drop off the kids at school and pick them up. Sales advisors have flexible working hours and a very good commission scheme that allows you to pick up your kids from school, do your errands, and still contribute monetarily to your household. With Vorwerk, you can grow from a Sales Advisor to a Junior Team Leader, from a Team Leader to a Junior Branch Manager and then to a Branch Manager. It is you, the individual employee, who decides how far you want to go with your career path.

C15R0346Q4. What is your typical day like? 

My typical day begins with dropping my kids off at school; I can then go straight to my first appointment at 9am in the morning and then to one of Gerlinde’s ‘Good Living Morning Teas,’ which share healthy home tips for women and mothers. I could perhaps have another appointment, and then pop into the office before I pick my girls up from school.

C15R0360Q5. Do you clean with the Vorwerk Kobold System in your home? 

Yes, absolutely. The Vorwerk Kobold cleaning system really gets a lot of dust out of the atmosphere, which helps with kids’ allergies. What we don’t realize is that many of our allergies are right under our nose, especially the beds we sleep on. Since I have had the VacuMop, I have really enjoyed walking barefoot on my tiles. Your home becomes literally squeaky-clean, and it feels so good for the family. What’s even better is that it is so easy to use!

C15R0339Q6. What challenges do you think women have keeping their homes clean in Dubai?

We have a busy lifestyle, especially mums and working mums too are always on the run! The sand in the atmosphere always means you’re going to need to keep on top of it in your home. We have to learn how to deal with a constant presence of dust and dirt, but if we don’t get on top of it we can become ill, whether in the form of sinus problems or a niggling cold. The simple truth is, there are germs in your atmosphere, so get rid of them and live healthy! I do, with the help of my Vorwerk Kobold Cleaning system, and I haven’t looked back since!

If you like the sound of Nour’s lifestyle and believe you want to be part of this team contact 4WORK here today, or call the office on  04 880 0268.


CEO, Gerlinde Krupp from 4Work Dubai

Women Money & Style Catches Up With 4work’s CEO Gerlinde

Dubai’s Women Money & Style catches up with 4work’s CEO Gerlinde to discuss fashion brand Anna Mora & Brunella in Dubai.


December 8, 2013

Welcome to our third  feature in the Anna Mora & Brunella’s Real Women, Real Style Series’  Today, we’ll talk to the gracious Gerlinde, a beautiful woman and CEO of 4work Trading LLC whom Anna Mora & Brunella wish to celebrate for being elegant and on-trend when it comes to style.


Q1. Gerlinde, where are you originally from and what brought you to Dubai?

I am originally from Germany. Eight years ago I came to Dubai for a three-month project for my (then) employer. I absolutely loved the experience and knew I wanted to work abroad again. When my contract finished I went back to Germany, packed up, and permanently moved to Dubai. I have since loved every minute of living in the beautiful city of Dubai.


RED IS THE COLOR OF THE SEASON – Red is definitely the color of the season. Not only is it classy for Christmas, but also a great color to wear in winter!

Q2. When did you decide to start your own business?


For the past eight years I ran my own project management company, which I thoroughly enjoyed. I then took time off when I adopted my second daughter and didn’t work for 1.5 years. This past April, the timing was right and I set up 4WORK Trading LLC, which is the master franchisee of a  German cleaning system. I love my new and successful venture.

PERFECT FIT & FLOW – Gerlinde says, ” I love this Anna Mora dress – it is the perfect fit and flows ever-so-elegantly.”

Q3. What is your advice to other women who want to mix style with the reality of everyday living?


Strive for feeling comfortable and confident in what you wear. Just as our moods change on a daily basis, so do our wardrobes. One day you might feel confident in one dress, and another day, you would rather wear some trousers. By mixing and matching different accessories, you will change the entire look & feel of your outfit.

ALWAYS THE PERFECT LENGTH –– Anna Mora & Brunella’s dresses are always the perfect length.”I just love the hemline of this gorgeous black-and-white dress,” says Gerlinde. “It makes it versatile for both day or evening events”.


THE EVENING IS ABOUT ELEGANCE – The evening is always about elegance, especially in Dubai! It is important to cover yourself for certain venues and occasions. I love this outfit, it has a very modern and sophisticated take on elegance. 

Q4. Why do you think it is important for women, household CEOs, and mothers to feel good in what they wear?

When you feel confident and good about yourself, you look completely different. If you haven’t washed your hair, no make-up or some old clothes – you simply don’t even go down to the shops as a household CEO.

And definitely not to your work as you will not have the same feeling about yourself. For me it is so important to look good and feel good on a daily basis. And I love it when I go to the office and receive compliments from my colleagues and clients in what I wear! (In fact every woman does!!)

In Germany we have a saying: Clothes create people! I really believe in this saying!

IT’S ALL IN THE DETAILS – Don’t you just love the sheer arms and beautiful beaded detail in this top? “It’s features like these, that make a woman feel truly elegant,” says Gerlinde.

Everything about Gerlinde exudes pure class, and we love her style, from her fashion choices to her life advice. It makes sense that a business-savvy woman would look remarkable in Anna Mora & Brunella’s wardrobe.

Gerlinde is glamorous and efficient at the same time.

I hope you enjoyed today’s post!

Janelle xoxo

Work With Us, Part Time Jobs available in Dubai


Do you want a job with flexibility, but don’t believe flexible part-time jobs exist for mums in Dubai? WMS has been networking, and we have discovered that there is indeed a perfect part-time job for mums in Dubai!

Meet Gerlinde – WMS  sat down with Gerlinde and her gorgeous girls, Sofiyia and Callie to learn a little more about her business 4WORK, and discover why the ‘Vorwerk Kobold Cleaning System’ is a great sales job for mums in Dubai.


Q1: Gerlinde, can you please tells us about the Vorwerk Kobold Cleaning System?

The ‘Vorwerk Kobold Cleaning System’ is a system that transforms peoples homes into a clean and healthy living space. Below you can see a beautiful photo of a very happy customer Kerstin, who loves the Vorwerk Kobold Cleaning System.


WHAT CLIENTS SAY– Kerstin says, “I went for the Kobold Cleaning System as soon as I heard it was available in Dubai. I have used Vorwerk Kobold brands for many years, the value and quality is second to none!

Q2. How can women work as sales advisors?

As a Sales Advisor, you can participate in growing this company within the GCC. Vorwerk is the world’s 4th largest direct sales company its unique system’s reputation has been spread around by word of mouth.

Similar to a snow ball system, it simply starts with one contact, who then recommends more potential clients. This is how the system will keep you busy with demonstrations in many homes.


Q3: How does the experience and reputation of the product sell itself?

Every individual’s experience spreads around and you can be assured that the excellent reputation of the product supports your work – in fact I have personally found that the product sells itself.


Q4: Can you tell us about the flexibility of working hours?

Sales advisors have flexible working hours and a very good commission scheme that allows you to pick up your kids from school, do your errands, and still contribute monetarily to your household.

With Vorwerk, you can grow from a Sales Advisor to a Junior Team Leader, from a Team Leader to a Junior Branch Manager and then to a Branch Manager. It is ‘you’ who decides how far you want to go with your career path!


Q5: How can women get involved in selling this great product?

We have just set up the company, and the opportunity to be part of the growth of 4WORK Trading is now.

I welcome women to contact my office on telephone: 050 954 7772 or email:

It’s also important to keep in mind that Kobold has a turn-over of 820 Million Euros worldwide – it is simply the best cleaning system on the market. It speaks for itself.


WHAT THE SALES STAFF SAY – Meet Nour, Nour is a mother of two gorgeous girls aged Zeena aged 4 and Jana aged  7. Nor has worked with Gerlinde since day one and loves her job at 4WORK.

She says, “If you’re a women who wants a job that is about a product you believe in, and have flexible hours, then give Gerlinde a call today.”

If you like the sound of Gerlinde’s products, then I encourage you to contact her today!